What are the standard sizes of brochures?
The most common size brochure is 8.5 x 11 inches, frequently folded into three panels as a tri-fold brochure. Other common sizes are the legal size brochure at 8.5" x 14", folded into four panels, and 11" x 17", folded in half to an 8.5" x 11" final size. The large 11 x 25.5 inch brochure is usually folded in thirds to a final size of 8.5" x 11".
Can a brochure be made in custom sizes?
We can help you make a brochure into just about any size or shape that you can imagine. In fact, we prefer to work on unusual and interesting brochures because it helps us better understand what can be done.
What are some of the common ways that brochures are folded?
There are many ways to fold a brochure to create interesting formats for displaying information. Other than the very common half or tri-fold, a few of the more popular ones are the Z or accordion fold, the open and closed versions of the gate fold, the half then tri-fold, and the double parallel or 4 panel fold. There are also several varieties of offset folds, where the panels are different sizes, creating a very artistic and eye-catching staggered presentation. In fact, you can see some of these folds in the video at the top of the page!
See the Brochure Templates and Folds
page for more detailed explanations.
Why Use Brochures for Marketing?
Customers are 70% more likely to recall something they've seen in print, and brochures are one of the most affordable ways to get your message into print.
What Counts as a Brochure?
The term "brochure" really refers to a range of printed assets. Brochures are printed marketing materials that are folded to create panels. Each panel is a new face to hold your marketing messages. Brochures are also called:
What types of paper can a brochure be printed on?
They can be printed on almost any type of paper stock, from thin uncoated and gloss coated papers to thick cover stock that creates a very stiff brochure when folded.
Our standard brochure papers are listed below, but there are many varieties available including recycled and SmartFlex® synthetic papers. Certain papers work better for particular uses, so check with our print experts for suggestions for your particular project.
- 80# Gloss or Dull/Matte text
- 100# Gloss or Dull/Matte text
- 80# Gloss or Dull/Matte cover
What custom options are available for brochures?
There are many custom printing and finishing options available, including die cutting, embossing, foil stamping, flood or spot UV coating, matte or gloss aqueous coating (included at no extra charge), Pantone and metallic inks, scented inks, Soft Touch® coating, and many more.
Can I have a perforated section on my brochure that can be torn off?
Sure, a small section or entire folded panel can be perforated for easy removal. This is a great way to include a discount coupon offer, ticket, or other incentive to get people to interact with or visit your business while keeping the bulk of the brochure on hand for future reference. We can even create pieces that allow customers to return a card to you in the mail so you know that your marketing dollars are working.
Can a brochure be used as a self-mailer?
Yes they can if they meet the USPS regulations for size, thickness, addressing and tabbing.
It's a great economic way to send a mailing as no envelope is needed, and your message or advertising is right on the outside. We have dedicated mailing experts who work closely with the USPS to ensure that our customers have the best possible experience with direct mail. Contact us for more detailed information on the requirements.
Do you have brochure templates available?
We have layout templates for our standard size brochures with common folds. Check with us for non-standard sizes and folds.
Can you help me design a brochure for my business?
Sure, we have experienced designers that will work one-on-one with you to get the best possible brochure for your business. And our rate is reasonable.